Netflix Tightens Password Distribution Rules In More Than 100 Countries

Netflix bans various passwords in more than 100 countries. (photo: dock. pexels)

JAKARTA - Netflix Inc on Tuesday, May 23, expanded its crackdown on sharing passwords with the United States and more than 100 other countries. Netflix notified users that their accounts should not be shared for free outside their own households.

This video streaming pioneer company is looking for new ways to make money as it faces signs of market saturation, with efforts including password lending restrictions and new ad-based options.

Netflix last Tuesday announced that it was sending emails about account sharing to customers in 103 countries and territories, including the United States, United Kingdom, France, Germany, Australia, Singapore, Mexico, Indonesia and Brazil.

The email states that Netflix accounts can only be used in one household. Payable customers can add members outside their homes for additional costs. In the United States, the cost is 8 US dollars (Rp. 118 thousand) per month.

Members can also transfer a person's profile so that users can keep their audience history and recommendations.

Netflix last year announced that it would limit account sharing and test various approaches in some markets.

The company estimates that more than 100 million households have given their login credentials to friends and family outside their homes. By the end of March, the number of subscribers paying Netflix was 232.5 million globally.

In this new policy, people in one household can continue to share Netflix accounts and can use them on various devices while traveling, the company said.