FUNDS Support Women's MSMEs To Compete Globally Through The Sis Empowered Program

DANA And Ant International inaugurated the Sis Berdaya 2024 program (photo: Rana/VOI)

JAKARTA DANA and Ant International digital wallet platforms are again holding the Sis Berdaya program. As last year, this program was created to train female entrepreneurs in the micro and ultra-micro categories. Based on data from the Ministry of Cooperatives and Small Micro Enterprises (UKM), MSMEs in Indonesia donated 61 percent of Gross Donestic Products (GDPs) and absorbed up to 90 percent of the workforce. Therefore, DANA and Ant International support the increase in MSMEs. Noudhy Valdryno, Director of Public Policy and Business Development Ant International Indonesia, said that the Sis Empowered program was made specifically for women because more than 60 percent of MSMEs are managed by Indonesian women. "We initiated this initiative to support opportunities for inclusive and equal ones for women and MSMEs managed for women in order to maximize their potential operations in Indonesia," he said. "Our MSMEs see it as an economic buffer during the crisis," said Valdryno on Tuesday, August 6. "We initiated this initiative to support opportunities for the inclusive and equal for women and MSMEs managed for women in order to maximize their potential." DANA Indonesia's Director of Communications, Olavina Harahap, said that Sis Berdaya will train and teach female entrepreneurs in developing her business. This program will support business expansion in the global direction.

"We realize that there are still many entrepreneurs in Indonesia, even women, who may only have one aspect in their business that has adopted technology. From there, we try to introduce that we can adopt any technology in supporting their business, including digital finance," explained Olavina. In addition to focusing on women, DANA and Ant International will open a special program for women entrepreneurs who are disabled. This program is referred to as A Powered Disability (Dis Empowered). "Dis Berdaya will be held in parallel with Sis Berdaya with a special program for 50 female MSMEs with disabilities under the auspices of our two partners," said Olavina. All female entrepreneurs in Indonesia can register by opening the DANA application. This program will be opened in three areas, namely Eastern Indonesia, West Indonesia, and Jabodetabek. Sis Berdaya registration opens from July 29 to August 21.