Meizu Will Be Present At The Automotive Market With Its First Car Launch This Year

Meizu DreamCar MX, will be produced by Geely (photo: x @electricliyiz)

JAKARTA - Apple may have decided not to enter the electric vehicle (EV) market, but the trend in China's technology world shows that smartphone giants are increasingly entering the automotive market. After Huawei integrated its services into cars such as HIMA and Xiaomi models recently plunged into car production, Meizu, which is now under Geely, will launch its first car this year.

The announcement was made by COO Meizu, Liao Qinghong, at the ChinaJoy 2024 exhibition. Qinghong emphasized that this car will have different functional performances from traditional car manufacturers.

The upcoming car, Meizu DreamCar MX, will be produced by Geely and is rumored to be based on the SEA platform (Sustainable Experience Architecture). Preliminary images show a similar sedan design in size to Lynk & Co Z10.

One of Meizu's main differentiators is the strong focus on user engagement. In January, the company launched the DreamCar MX community an interactive platform that allows fans to participate in design discussions and personalization options. This includes joint creation of color schemes, Flyme Auto themes, and potentially affects other aspects of the car.

However, Meizu's automotive business success is still in doubt. Neither Meizu nor Xiaomi have established experience in car manufacturing compared to traditional automakers. China's EV market is very competitive, with well-established players like BYD and Tesla holding a significant market share.

Meizu's success will depend on how well they can distinguish DreamCar MX through a user-focused approach and take advantage of Geely's production capabilities.

Only time will tell if Meizu can create a niche in this dense EV landscape. Ahead of the launch date, the public can expect more information about the Meizu DreamCar MX.