Business Inspiration From Small Stores In Depok, Starting From The Mother's Kitchen

Business Inspiration (ist)

JAKARTA - Inheriting a family business that is decades old, in fact, is not something that is easy, such as turning the palm of the hand. Innovation is the keyword needed to be able to continue to succeed in line with the times.

This innovation was carried out by Jony Kosasih so that his family's kitchen utensils not only survive, but also grow. As the successor to the family business, Jony realized the need for changes to shops operating in the city of Depok, West Java.

Not satisfied just waiting at the shop for customers to come, he decided to expand his business online. Carrying the name Dapur Oke, Jony set up his first online shop in Lazada in 2018, in the hope that in the future he can make his shop a complete shopping destination for kitchen utensils and food utensils for the Indonesian people.

Jony considers the kitchen to be an essential part of family life at home, because it is important that the kitchen has qualified and good equipment aesthetically good equipment. "I believe that the heart of a house is in the kitchen. My personal experience, mother cooks with love in the kitchen. We children will wait for mother's cooking to be impatient in the kitchen. So indeed my family always gathers in the kitchen. This is what underlies me to focus on providing kitchen utensils that can support family activities in the kitchen, but also make the kitchen look neat and aesthetic, like other parts of the house," said Jony in a media statement, quoted Monday, August 5.

Jony really wants to make everyone's kitchen more Organized, Cool, and Elegant, like the meaning of OKE. To date, Kitchen Oke has served many customers, with tens of thousands of shop followers who are ready to wait for the various promos offered by Kitchen Oke.

To provide the best service to customers, Jony always follows the latest market trends and routinely identifies high-quality and high-profile products which are then sold at very competitive prices.

"Although the profit margin is thin, products such as water places, places to eat, plates, and high- demand glasses can attract people to come, and even shop for other products in our stores," he explained.

One that helps Jony to identify opportunities is the Lazada Business Advisor feature in the special dashboard of the seller, Lazada Seller Center. Lazada Business Advisor not only allows sellers to obtain data and information related to the performance of seller shops, but sellers can also get up to the latest consumer trends and interests. Thus, sellers can strengthen sales strategies in order to achieve optimal profits.

"With the data and insights I got at the Lazada Business Advisor at the Seller Center, I can find out what products sell best and what are not selling well in my store, as well as what products are consumers looking for now. Thus, I can restock goods according to store conditions and predictions in the future so that store operations can become more effective and efficient," explained Jony.

Since expanding to eCommerce, Jony has continued to expand the reach of its customers significantly and has succeeded in increasing sales. He has also succeeded in increasing the number of SKUs in his stores to more than 2,000 products an achievement that brings him closer to his vision of making Kitchen Oke a complete shopping destination for kitchen utensils and groceries.

Aware of the importance of digitization, Jony invested his time and efforts to learn more about running an eCommerce business. He not only utilizes the educational resources available through Lazada University, but also joins the Lazada Club community, where he meets and can learn directly from other sellers who have already been successful. He is also actively learning about various sellers' tools and Lazada's marketing solutions and participating in various campaigns to find the right formula to promote his stores.

Now, after his shop is successful and he is included in Lazada's successful sellers, Jony dedicates part of his time to helping other sellers achieve the success he now enjoys. He is now a LazStar trainer, a certified seller who has become a mentor to other sellers at Lazada. As a LazStar Trainer, he provides guidance and support to them, especially those who have just started their eCommerce journey.

I want my life to be a blessing for others too. In the past, when I just entered the establishment of an online store, many helped and encouraged me. Now that I understand the world of eCommerce and can navigate the store well, I also want to share my knowledge and experience so that more people can take the opportunities that exist in eCommerce like Lazada," added Jony.

After experiencing joy and sorrow for running an online business, Jony confidently said that the key to achieving results is patience and perseverance. "There is no instant success, everything requires a process. Don't give up easily when you face failure, because it's part of the process of life," he said.

For Jony, being able to continue to develop his family's business through eCommerce has become a very satisfying experience. In the future, he hopes to continue to provide high-quality but affordable kitchen products and food to his customers. Jony dreams that one day he can launch his own kitchen utensil brand.

Lazada Business Advisor is designed to strengthen sales strategies by providing real-time valuable data and information. However, efforts are still needed from each seller to study and process data into a smart business strategy. We will continue to support serious sellers to grow with Lazada by presenting smart and innovative features, for the sake of a much stronger and qualified Indonesian digital economy ecosystem," said Lazada Indonesia's Chief Business Officer, Stefan Winata.