Inara Rusli, Zaskia Sungkar Until Ivan Gunawan Ready To Enliven MUFFEST+

Kick-off Muslim Fashion Festival (MUFFEST) + (ist)

JAKARTA - The biggest annual fashion fashion event in Indonesia, the Muslim Fashion Festival (MUFFEST) + will be held for the ninth time on August 8-11, 2024 at Istora Senayan Jakarta.

This year, Indonesian Fashion Chamber (IFC) held a MUFFEST + in synergy with Gemalindo Kreasi Indonesia which carries the theme 'Flying to the Global Market'.

According to the theme carried, this event is ready to be one of the bases for proclaiming the fashion of Indonesia as a trendsetter in the local, national, and international markets, and Indonesia as the center of world fashion fashion.

"In the ninth year of its implementation, MUFFEST + is expected to further strengthen its role in marketing Indonesian modest fashion to the global market. MUFFEST + has partnered with fashion fashion brands in the country which have grown to be extraordinary internationally," said Lenny Agustin, National Chair Indonesian Fashion Chamber (IFC).

"Along with age, MUFFEST + is required to be able to make hype so that the fashion fashion industry will become wider, such as reaching a younger segment," he added.

This year's MUFFEST + is presented with a new touch that is fresher and younger, starting from the venue for the Istora Senayan Jakarta which is the center for gen-Z and millennial gatherings. Then fashion shows are synergized with young musicians such as HIVI! and Voice of Baceprot.

"According to the theme carried, namely Flying to the Global Market, this event provides a different experience for visitors through ambience arrangements such as being at the airport," explained Irvan Mahidin, CEO of PT. Gemalindo Kreasi Indonesia.

Furthermore, a variety of modest fashion styles will be presented starting from street wear, evening wear, urban, contemporary, to syar'i from 175 brands in fashion shows and trade fairs.

Furthermore, activities such as Fashion Trend Forecasting seminars, talkshows, workshops, and business matching will be increasingly enlivened. This year's trading or exhibition exhibition exhibitions will feature a collection of fashion fashion, hijab, footwear, bags, textiles, jewelry, accessories, cosmetics, and beauty products.

At the Kick-off event, the Trunk Show also presented representatives of designers and brands who will participate, namely Lisa Fitria, KAYO by Fey Kayo, BT Batik Trusmi, Level Up, Inara Rusli, SHI by Shireen Sungkar, Monika Jufry, Nada Puspita, Pelangi Asmara, Chairent Karzai, Althafu Kisma, Hannie Hananto, Sofie, Kami., Zaskia Sungkar, wrong Rahmadi, Irmasari Joedawinata, Khanaan, Ayu Dyah Andari, Rya Baraba, and Ivan Gunawan Prive.