Xiaomi Wins Over Samsung As The Best Selling Mobile In Europe

Xiaomi, now dominates the mobile phone market in Europe. (photo: unsplash)

JAKARTA - Chinese mobile phone maker, Xiaomi, continues to post solid growth. After overtaking Apple as the number two mobile phone vendor in the world in the second quarter of 2021, Xiaomi is now the top seller in Europe for the first time. The latest sales figures are released from Strategy Analytics.

Xiaomi overtook Samsung to take the top spot in Europe, with 12.7 million phones shipped in Q2. This number is up 67.1 percent year-on-year. Samsung shipments fell 7 percent in the same period to 12 million units, although the Korean company remains the world's largest phone vendor.

Overall mobile phone shipments in Europe picked up in 2021 thanks to the post-COVID-19 recovery, say researchers from Strategy Analytics. While Apple is also showing decent growth. The iPhone maker sells its products in Europe, up 15.7 percent compared to 2021 thanks to strong interest in the iPhone 12.

However, Xiaomi's focus on value seems to have helped expand its appeal in Europe. “Xiaomi has seen great success in Russia, Ukraine, Spain, and Italy among others and found customers who want the Mi and Redmi series of feature-rich value phones”, said Boris Metodiev, associate director at Strategy Analytics, in a press statement.

Xiaomi's growth has also been helped by the demise of Huawei, which continued to vacate the European market after its phones lost access to Android and Google services in 2019. Having seen its success in Europe, Xiaomi will now consider a US invasion.