Apple Launches Self Service Repair in Europe, When is Indonesia’s Turn?

Apple launched Independent Repair Service or Self Service Repair in Europe. (photo: dock. apple)

JAKARTA - For the first time, Apple launched a Self-Service Repair outside the United States (US), namely in Europe. Users who have damaged Macs or iPhones in these areas can purchase parts and other support tools.

More than 200 parts for iPhone 12 and iPhone 13 and Apple Silicon powered MacBooks are available. This time, however, Apple is providing a bit of a warning to European customers who want to use the service.

Apple states that the Self-Service Repair program can only be used on experienced customers with a reasonable level of complexity.

Beyond that, Apple has made it clear the best thing to do is take a faulty device to a certified repair technician, and Apple believes 80 percent of its customers in Europe live within 30 miles of such an electronics expert, whether an Apple Store or an independent.

The company is known to have doubled the number of service locations in Europe in the last three years. Furthermore, Apple stated that all parts have been tested and sold at the same price, used by Apple repair technicians.

Citing Engadget, Wednesday, December 7, if you don't want to expand your collection of special Apple repair tools, customers can also rent a device for USD 49, equivalent to IDR 764 thousand for a week with free shipping.

"We believe the best technology for our customers and for the planet is technology that lasts, which is why we design our products to last and rarely require maintenance or repair," said Apple COO Jeff Williams in a statement.

“But when a repair is required, we want customers to have many options for safe, reliable, and secure repairs. That's why we're excited to launch Self Service Repair in Europe, giving our customers direct access to genuine Apple parts, tools, and manuals."

Even though Apple has launched the service outside the US, it is not certain whether Indonesia is also its target market, considering that Apple products here are also quite in demand.