6 Interesting Grand Opening Business Ideas, As Well As Effective Marketing!

Idea grand opening (Freepik)

YOGYAKARTA - Grand opening or the opening of a business is a moment that business owners and potential customers are waiting for. For example, when you want to release a restaurant or cafe. There are several exciting and impressive grand opening ideas that you can apply.

Business owners need to carefully plan the concept of opening restaurants. Grand opening preparations can take up to months. The opening of this first time had to be held in an attractive and smooth manner to make a memorable impression on the hearts of invited guests and customers.

The successful implementation of grand opening can be part of business marketing itself. So what are the grand opening ideas that can provide high appeal or enthusiasm to the community, especially the target market?

Grand opening is a meeting or event held to introduce a product or business to the public. This event was also held to inform the public that the business had started operating.

Every owner and business team certainly want to hold a grand opening that is excited or invites crowds both offline and online. Here are some grand opening ideas that may be applied to your business.

One of the unique grand opening concepts is presenting a mascot in his restaurant or shop. If your business has a brand mascot, make costumes and assign people to act in them. You can remove the mascot and set up a tent in front of your place of business.

The existence of this mascot can inform people that a major opening event is underway inside the store. You can also set up a photobooth with the mascot of the MSME brand. This method is effective enough to make customers interested in taking pictures and marking your business on social media.

Another grand opening concept that is no less interesting is distributing free products to customers. Provide free samples or products to the first few visitors who come to your grand opening restaurant or shop.

Grand opening models like this are quite effective in attracting people to try and get to know your products more. For example, if you open an eskrim shop in a certain city, convey that promotions will distribute 100 eskrim to first customers.

In holding grand openings, business owners can also invite certain organizations or parties, especially those related to your business. For example, you invite influential figures around the location, such as politicians, police, council members, non-profit organizations, and members of the news media.

For example, if you open a sea food restaurant in Sleman, Jogja, you can invite the Regent from this district. In addition, you can also invite youth figures, businessmen, local influencers, to local and national media if needed.

Invite local influencers, bloggers, reviewers, and speakers to the big opening ceremony of MSMEs because they have a large fan base. If your restaurant or store gets positive reviews or mentions them, it can be a visit and brand awareness.

These influencers have followers who will be interested in buying products or visiting your restaurant. So also make sure to invite influencers relevant to the businesses and products/services offered. Research on Economic 2020 shows that 61% of consumers aged 18 to 34 are influenced by influencers in their decision-making.

Offer a demonstration or workshop if MSMEs offer useful products. This grand opening concept can be a good way to show the value of the product and how it is used properly.

Holding demonstrations of products or services can help consumers better understand what you offer and increase their potential to be interested in buying.

The most effective method to attract the attention of the surrounding community to the offline brand of your restaurant or store is to install a notification banner. Create a banner that reads 'Coming Soon' with a striking design.

Banner 'Coming Soon' which is displayed in front of your restaurant or shop can make passersby curious. The existence of this banner can create curiosity at the opening of your business.

Those are some grand opening ideas that you can apply to the opening of your restaurant or shop. Create a grand opening event with an interesting concept to attract visitors. Also read business ideas in 2024 that you can try.

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