MSME Actors Are Expected To Be Able To Move Forward By Using Digital Trade Regulations

JAKARTA - The West Java Cooperatives and Small Business Office (KUK) has asked Micro, Small and Medium Enterprises (MSMEs) in West Java to take advantage of existing regulations related to digital trade through Tiktok social media, to MUI Fatwa.

The reason, said Head of the KUK Service Rachmat Taufik Garsadi, is that the closure of access to digital trade, which mostly comes from abroad, especially China, as well as the MUI fatwa that forbids Israeli-affiliated products, is an opportunity for local business actors to have more existing products in the community.

"We have to take advantage of the government regulations issued recently, the Tiktok connection, the illicit fatwa and others, especially outside the food type, we have to try how MSMEs can enter the existing markets, and this is an opportunity, it may not happen again," said Taufik, ANTARA, Sunday, December 10.

To increase competitiveness, especially with foreign products, said Taufik, his party is ready to support each other with MSME actors.

"The concrete steps, we increase productivity, supply chain efficiency and increase creativity built with universities related to these products," he said.

For West Java products, it is believed that Taufik can compete at least domestically, although between provinces in Indonesia also often has the same product.

"But God willing, with the superiority of our creativity here, the advantages of our young people here are the advantages of universities here, there is no problem with competition," said Taufik.

MSMEs in West Java themselves, Taufik said, now there are 4.6 million, with the majority being food products with a composition of up to 60 percent, followed by clothes, cosmetics and industrial goods.