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JAKARTA – This year, Google has tested generative Artificial Intelligence (AI) technology through Search Generative Experience (SGE) at Search Labs. This feature can finally be accessed in Indonesia.

Initially, SGE could only be used in the United States, but was later expanded to India and Japan. Now, Google reports that they have expanded this generative AI to more than 120 new countries and regions.

Starting November 8, the English version of Search Labs and SGE features will be available in several countries such as Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa.

Not only regional coverage, SGE was also developed with four new languages, namely Spanish, Portuguese, Korean and Indonesian. Now, users can get richer search results when using Google.

Search Labs can be used in Google applications available on Android and iOS as well as on desktops running Chrome. As long as the user has registered with Search Labs, this feature can be used.

VOI has checked and Search Labs can indeed be accessed via Chrome. To enable this feature, you can search for Search Labs in the Google search box, then open the website with the title Try experiments in Search Labs.

When the website is opened, you will see the SGE menu. Once the feature is activated, you can immediately try searching with SGE via the try an example menu under the activate button.

Now, your searches on Google Search will be more varied. You can ask many questions on Google by selecting the Discuss menu next to the Images menu, just below the search box.

If you want to experience this feature on your mobile device, the method is  the same. Make sure your Google application is up to date, then search for Google Search until you are directed to the activation page.

Once activated, now searches on Google will be the same as in Chrome. Google will show search results from SGE at the top before showing a general view below it.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)