Microsoft Improves Microsoft Store With AI-Backed Features And Experiences

JAKARTA - As a way to strengthen its Artificial Intelligence (AI) technology, Microsoft announced the improvement of its Windows application library, Microsoft Store on Tuesday, May 23.

"We are committed to not only providing the best tools to create great apps, but we are also perfecting Microsoft Store, an open platform on Windows that provides the range and growth you are looking for," said Giorgio Sardo, General Manager of Microsoft Store in its announcement.

In this update, the tech giant announced a new feature for the AI-backed Microsoft Store, Expanded Microsoft Store Ads, as well as new tools to help you reach customers.

Announcing @MicrosoftStore on Windows is opening its doors to AI experiences built for developers and customers! #Windows11 #MSBuild https://t.co/bCetX8M5dR pic.twitter.com/tpYxZkIBfh

— Giorgio Sardo (@gisardo) May 23, 2023

Announcing @MicrosoftStore on Windows is opening its doors to AI experiences built for developers and customers! #Windows11 #MSBuild https://t.co/bCetX8M5dR pic.twitter.com/tpYxZkIBfh

Some of those updates include:

Microsoft Store AI Hub: Coming soon, we introduce a special section on Microsoft Store on Windows that will compile the best AI experience built by the developer community and Microsoft.

The keywords generated by the AI Microsoft Store: The Company introduces a new tool at the Partner Center that uses AI to create and suggest search tags for applications to make them easier to find.

AI-generated review summary: With this AI technology, Microsoft will also accelerate and make it easier for customers to scan app reviews, to compile thousands of reviews into simple summaries, allowing customers to easily find new content.

Microsoft Store Ads: Starting in June, Microsoft Store Ads will expand to more than 150 regions outside the US worldwide. You will also have more options to reach customers with high traffic and new premium highlights in the search results of Store and Bing.com.

App backups and Recovery: Lastly, to help you keep your customers as they change devices, Microsoft improves the backup and recovery experience for the app. This update is still in the preview stage and is available for Windows Insiders today.