Becoming An Ambassador For Spotify EQUAL, Shakira Jasmine's Face Appears In New York's Times Square

JAKARTA - The face of a young Indonesian music talent, Shakira Jasmine, is displayed on a billboard in Times Square, New York. She was lined up as an ambassador for Spotify EQUAL by the digital music platform from the United States.

Not only in New York, but the 21-year-old singer's face was also present at several Megatron spots in Jakarta, including at the HI Roundabout, Istora Senayan, and Lebak Bulus.

Just A Crush Thing

Shakira was chosen by Spotify as the representative from Indonesia in the EQUAL program on January 17, 2023, United States time. As an ambassador for EQUAL, Shakira Jasmine's song entitled Just A Crush Thing is included in the Equal Indonesia playlist with Shakira as the cover playlist.

Previously, through the single Meant 2 Be in collaboration with Nuca, Shakira managed to reach her highest stream on Spotify. Until now, the song Meant 2 Be has been listened to more than 14 million times in 2023.

The success with the single Just a Crush Thing which was released at the end of November 2022, this Sundanese-blooded girl shared the story of her journey in pursuing a career from a young age.

"I was raised from a couple of great professional traditional dancers and a talented musician who taught me everything about music," Shakira Jasmine said in a written release received, Wednesday, January 18.

This is felt to be the biggest supporting factor for producing each piece of work. “I am always grateful for these blessings and talents. But on the other hand, the power of prayer from parents with art backgrounds is my biggest driving force. The memory is still well recorded when my late father used to play songs from Utada Hikaru, Coldplay to Queen in the living room of our house," she said.

Shakira's journey in the world of music has not always been smooth. Before becoming widely known through her works, she had auditioned for singing talent contests up to the national level. According to her, this experience was one of the toughest moments, because at the same time she had to lose her father forever.

However, all the processes that go through still try to be grateful. Shakira feels that her current position is inseparable from all the processes she has gone through.

“Now I am very grateful for the many activities that I can do as the best place for me to learn. From starting to play in movies, being a presenter, writing songs, producing my own music, being a nutrition student, and many more," she concluded.