JAKARTA - Marketing a business is now so easy, thanks to the sophistication of technology that is increasingly developing. Sometimes, small businesses need to have a deeper and more personal relationship with their customers.
Potential customers feel valued and the business can gain credibility. Hence, Facebook launched WhatsApp Business with the aim of building a relationship between owners and customers.
WhatsApp Business is free to access and easy to use. That way, there is no reason not to use the application. Here are six reasons why you should use WhatsApp Business for your small business as compiled from MakeUsOf, Tuesday 13 July.
1. Free Access
Every small business owner will be happy to hear that WhatsApp Business is free to download. This app includes many features to help you communicate with regular customers and potential customers. All you need to do is make sure that you are connected to the Internet.
2. WhatsApp Business makes it easy for you to send messages to customers
WhatsApp Business gives you the option to automate responses, label message senders under specific groups, and also has tools to schedule messages.
When you don't have time to message your customers, you can create messages on a scheduled basis. This ensures that personal relationships are not compromised and customers do not feel neglected.
If you have a message that you want to prioritize, you can pin a conversation on WhatsApp so that it appears at the top of your chat list.
3. WhatsApp is more accessible to your customers
WhatsApp is used by about two billion people worldwide. With the number of people logging into the app on a regular basis, placing your business on WhatsApp expands your reach and makes it more accessible to potential customers.
It's easier for customers to reach your business on WhatsApp—the platform they already use—than having to search the website. It also creates a higher level of engagement for your business. If you need to set up calls with your customers, you can make WhatsApp voice and video calls from your desktop.
4. Improved Customer Service
Your customers don't have to email or call you constantly to get answers to their questions. WhatsApp Business simplifies and improves customer service. It is an end-to-end connection that facilitates a more personalized service and builds customer loyalty. Where there used to be pending emails and calls, now there is communication via WhatsApp.
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5. Market Your Business
WhatsApp Business emphasizes your brand. You can customize your profile to suit your business. By doing so, you can present the right image to your customers.
WhatsApp Business also allows you to notify your customers whenever they launch a new product or service.
In your profile, you can add important business information such as business name and category. You can define working hours and also develop and showcase product catalogs as well. This makes it easier for customers to see what you have to offer and get info without having to go through the hassle or turn to other sources for more information.
6. Easy to Promote Products
Gone are the days where social media was only used for socializing. You can go from having great conversations with friends to adding items to the cart of your favorite small businesses on WhatsApp.
WhatsApp has included a shopping cart feature that makes online shopping even easier. The catalog feature in WhatsApp Business allows your customers to browse and add products to their shopping carts.
Once your customer is satisfied with the items in the cart, they can send the order in a single message. This creates an organized system that allows you to easily track orders. How are you interested instead of using WhatsApp Business to grow your business?
For now, many messaging applications have emerged and can be an alternative for WhatsApp users. One of them is Callin.
Callink is a complete instant messaging application made in Indonesia. Not only accommodating short messages in the style of WhatsApp and Telegram, but this application by the nation's children also have a number of advantages, including ease of communication in teamwork.
Calllink allows users to store and access all messages and work items in the form of files in one platform. This service also allows Calllink users to interact with each other easily.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
