JAKARTA - Universal Music Group (UMG) has entered into a partnership with an AI-based music company located in Los Angeles, KLAY Vision, to develop artificial intelligence tools for the music industry in an ethical manner, as announced on Monday, October 28.
"This partnership aims to create AI technology exploring new opportunities and ethical solutions for artists and a wider music ecosystem," said Michael Nash, executive vice president and digital head at Universal Music.
Nash emphasized the importance of creating tools that are not only beneficial to industry, but also respect the rights and creativity of artists. With this collaboration, UMG hopes to provide support to musicians in facing new challenges that arise along with the development of AI technology.
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On the other hand, Universal is currently engaged in litigation with several companies, including Anthropic AI, Suno, and Udio, regarding the use of label records to train AI systems that produce music. The case reflects wider concerns in the music industry about how technology can be used without harming creators and copyrights.
With this partnership, UMG and KLAY Vision are committed to creating innovations that are not only profitable from an economic point of view but also ethical and responsible, ensuring a better future for artists in the digital era.
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