Adobe Will Offer Free Apps To Help AI-Producing Content Labeling

Adobe will provide an application that provides recognition for AI (photo; x @techreview ·)

JAKARTA Adobe announced that starting next year they will launch a free web-based app designed to help image and video creators gain recognition of their work used in artificial intelligence (AI) systems.

Since 2019, Adobe and other tech companies have been developing a system called "Content Credentials," which serves as some kind of digital stamp to tag the way content such as photos and videos are created. TikTok, ByteDance's video sharing platform, has started using this system to help label AI-generated content.

Adobe, based in San Jose, California, stated that this free service will allow photo and video creators to add "Content Credentials" to their work. In addition to marking that they are creators of the content, these apps will also allow creators to signal if they don't want their work to be used by an AI training system that usually collects large amounts of data.

The use of data in AI training systems has sparked legal reactions in various industries. Several publishers, such as The New York Times, have sued AI companies such as OpenAI, while other companies have chosen to make licensing agreements.

While there are no large AI companies that have approved the use of Adobe's proposed transparency standards, the company says it is working to encourage widespread adoption of these standards across the industry.

"Through this free app, we provide a simple and easy way for creators to add Content Credentials to their work, as well as encourage a new era of transparency and trust in the digital world," Scott Belsky, Chief of Strategy and Executive Vice President for Design and New Products at Adobe, said in a statement.