Meta, Snap, And TikTok Collaborate In Eradicating Suicide Content

Meta, Snap, and TikTok set up the Thrive program (photo: dock. Meta)

JAKARTA The suicide rate continues to increase from year to year and social media is considered one of the factors. The reason is, social media can affect the mental health of its users.

This dangerous act could be a trend if suicide content, including self-harms, is allowed to circulate on social media. Therefore, big social media companies such as Meta, Snap, and TikTok collaborate in establishing the Thrive program.

Together with Mental Health Coalition, these three companies created Thrive to eradicate suicide and self-harm content that can harm others and violate the law. Meta, Snap, and TikTok will share signals when they find the content.

Once the signal is shared, the three companies can take appropriate action when they find the same or similar content on their platform. Meta, the company that initiated this program, claims that the signal is shared safely.

"Meta provides technical infrastructure that supports Thrive, the same technology we provide for the Tech Coalition's Lantern program, which allows signals to be shared safely," Meta said via its official website.

The three companies will share signals in the form of hash or numerical codes that match the content of the violation, both images and videos. Content that depicts or encourages suicide trends and self-harms is also included in the content of the violation.

"This initial signal only represents content and will not include identifiable information about any account or individual," explains Meta. "Thrive will help keep people safe, not only in the Meta app, but also in all the apps and services they use."