Google Reveals The Importance Of AI Adoption For Business Marketing Landscapes

Muriel Makarim, Country Marketing Manager, Google Indonesia (photo: Google Indonesia)

JAKARTA - At the Google Marketing Live Indonesia event, Google and a number of industry leaders showed how artificial intelligence (AI) would change the marketing landscape.

This event underscores the importance of the business world adopting AI in order to be able to continue to develop in an increasingly complex digital environment, adapt to a digital ecosystem that continues to change, and remains able to compete.

"AI is not just technological advances, but also a big change in the way we do marketing," explained Muriel Makarim, Country Marketing Manager, Google Indonesia citing the official Google website, Wednesday, July 10.

Muriel emphasized the rapid growth of AI capabilities, highlighting its potential in opening up much greater opportunities for businesses, and showing that currently AI can be used to get real results.

Later, he also announced the launch of shopping ads in visual search results. By allowing users to upload photos or screenshots to search.

"This feature will improve consumer shopping experience and help connect brands with audiences that have high interest," he explained.

Furthermore, Gaurav Kapoor, Managing Director, Product Specialist Team, Google, also announced various interesting features and new AI-tech improvements.

First, AI support in the Maximum Performance (Performance Max) campaign will be able to help marketers generate text and image assets for their campaign with just a few clicks.

In addition, with the conversation experience in Search ads, the marketers can also enter their landing page URLs, and Google AI will automatically create a brief description of related businesses and suggest titles, keywords, and relevant images.