JAKARTA Instagram, a platform under the auspices of Meta, is testing a new feature that disrupts user activity. This new feature is Ad Break or Jeda Ads that will appear when users scroll through the screen. According to some users on the X and Reddit platforms, the ad break they find on Instagram will appear after they scroll through the screen several times. This feature will appear when they are looking at Stories, timelines, or Explore. When the Ad break appears, users cannot scroll the screen because their steps are prevented by Instagram. Users will see the Jeda Ad ad icon with a recoil counter. Once the icon disappears, users can re-roll the screen. For some people, this feature is a nuisance even though the pause is very short. Moreover, Instagram already has sponsored posts or advertisements that appear in the middle of the content so the presence of this new feature can complicate user activity. Not many users have complained about this new feature because Instagram Spokesman Matthew Tye, told The Verge that Ads' Jeda is still being tested. The company hasn't said when the feature will be extended to more users.
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Instagram deliberately presents the Jeda Advertising feature to provide new value for advertisers and of course it can be more profitable. "(Instagram will provide updates if this test results in formal product changes. For users who see this Ads Jeda feature, they can tap on the information icon of the feature. When tapped, the platform will explain that, "Ad plate is a new way to view ads on Instagram. Sometimes you may need to view ads before you can continue to explore.
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