Overcoming Generative AI Challenges, Sendbird: Must Start From Industry Before Government

CEO and Co-Founder Sendbird, John Kim (photo: Sendbird)

JAKARTA - CEO and Co-Founder Sendbird, John Kim revealed that generative AI-powered chatbots have several benefits such as increasing organizational productivity, communication speed, and customer engagement.

However, this generative AI power also raises ethical issues that arise, such as issues surrounding security, trust, and ownership.

At the World Economic Forum (WEF) 2024, with a large amount of AI-generated content currently debated whether the promotion should be copyrighted, and how to differentiate between man-made and machine-made content.

But before stepping into strict government regulations, Kim argues that the industry should start protecting its customers by developing content restriction guidelines, utilizing moderation technology, and authentication of communicating parties.

According to him, business people who apply AI must ensure the privacy and security of their users' data, as well as avoid biasing algorithms and misinformation in their AI chatbot communications.

For example, OpenAI offers tools to moderate content based on its use policies. Google has also announced the moderation of AI revenue content policies, which took effect on January 31, 2024.

"Based on this policy, Google requires Android app developers to include instructions for users to report offensive AI results content to applications on Google Play," Kim explained.

To overcome this challenge, Sendbird is committed to contributing to a safe and positive environment for online interaction, while utilizing AI's transformative potential to improve business communication.