Grab Platform Trend 2023: Improved Message System Together And Food Search Facilities

The trend of using Grab is dominated by food search (photo: dock. Grab)

JAKARTA Grab, a solution provider platform, shared the latest reports on Culinary Trends and Online Daily Expenditures to show consumer habits throughout 2023.

There are four trends that Grab has expressed in the report. The first trend is GrabUnlimited's increasing subscription method. As a result, business opportunities are increasing as sales figures are much larger.

In Indonesia, two of Grab's three consumers who transact the most are GrabUnlimited customers. On average, they shop and order more than other consumers," Grab said in an official statement.

Based on data from Grab internally, GrabUnlimited users spend 2.7 times more than usual users. The frequency of shipments is also affected and becomes 2.6 times larger per month.

The next trend on the Grab platform is the Together Message system which usually occurs at lunch hours. This trend has doubled throughout 2023 with 1.9 times more orders than individual orders.

Grab is a trend for a place to find food. Based on Grab's data, around 57 percent of people are looking for food in food delivery and Instagram applications and as much as 45 percent are looking for friends or family.

Furthermore, as many as 31 percent of people are looking for food to Google, 24 percent of people are looking for food to YouTube, and 13 percent of people are looking for keblog food to discuss food.

Lastly, the trend Grab says is very important is the visibility of restaurants on their platform. Not only on Grab, visibility is a strong component of food search in food delivery applications.

As many as 93 percent of the public ordered food based on reviews and as many as 50 percent of the people ordered because of the Pre-Buying Coupon. These two percentages show that Grab consumers depend on these two things.

In addition to reviews and coupons, many Grab users only seek food, but order offline. As many as 67 percent of users order food to be taken offline.84 percent of users pay offline, and 72 percent decide on-site messages.

When ordering food, consumers rely heavily on mobile phones, from finding restaurants to ordering (online or offline), even to making payments. Nine out of ten also say they prefer restaurants with an integrated O2O experience, "explained Grab.