Apple Leaves X And YouTube, No Longer Responds To User Complaints Through Social Media

Apple reportedly plans to stop providing assistance to its customers via social media. (photo: dock. apple)

JAKARTA - Apple's product users will no longer get a solution or help when their device has problems, only if they ask via social media X and YouTube.

Apple reportedly plans to stop providing assistance to its customers, while eliminating the role of employees working in the field. Including, the role of paid community specialists for the Apple Support Community, later this year.

From this information, more than 150 employees will be affected. However, Apple did not let go. It will offer other jobs to the role of phone-based support.

The changes are claimed to take effect on October 1, and if at that time users send messages asking for Apple's help via X, they will be presented with an automatic message that directs them elsewhere.

The Cupertino technology giant, USA will also stop offering assistance to customers in YouTube's video comments on Apple's Support channel.

Launching MacRumors through The Verge, Thursday, August 31, there is no clarity on Apple's move. Chances are, the company tried to cut costs, especially after X raised the App Programming Interface (API) price in March, which could potentially increase the cost of social media management tools.

Or it could be, social media platforms are not the most efficient way to offer technical assistance to customers.

Apple made this decision, not only last year, Sony also stopped offering support for PlayStation one-to-one subscribers via X. Netflix is on the list.