JAKARTA - CEO of Twitter Inc, Elon Musk, has offered shares to employees of the social media company with a valuation of nearly 20 billion US dollars (Rp 300.2 trillion). This was first reported by The Information on Saturday, March 25, which cited a source familiar with the email sent by Musk to Twitter staff.
That's less than half of the $44 billion that Musk paid to buy the social media platform, reflecting Twitter's depreciation.
Twitter did not immediately respond to a Reuters request for comment via email regarding the story.
Musk said in December that Twitter was on track to be "roughly a cash flow breakeven point" in 2023 as major advertisers cut their spending on the social media platform following the billionaire's takeover.
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Twitter has so far earned revenue from several sources, such as:
Advertising: Twitter generates the majority of its revenue from advertising, such as display ads, video ads, and account promotion ads.
Data licensing: Twitter sells access to its data and APIs to companies and researchers who need information from the platform.
Products and services: Twitter also earns revenue from the products and services it offers users, such as Twitter Premium features, advertising services, and account verification services.
Human resources: Twitter also earns revenue from human resources, such as job vacancy advertising services, and consulting services on the use of the Twitter platform.
Sponsorship: Twitter accepts sponsorship for certain company-hosted events, such as conferences and sporting events.
The revenue generated from these sources helps Twitter maintain its operations and generate profits for the company.
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