Success With Outlander, Mitsubishi Ready To Present 7 Latest Cars In North America

Mitsubishi Outlander PHEV. (Doc. Mitsubishi Motors)

JAKARTA - Mitsubishi has succeeded in making Outlander the best-selling product Mitsubishi in the United States (US). Reflecting on this success, the manufacturer plans to present a number of new models and even seven new models for the North American market.

Mark Chaffin, CEO of Mitsubishi North America, said that the latest products to launch will carry a new generation platform that is believed to accelerate the transformation of this brand.

Outlander's success has proven what this brand can do, and it has become a catalyst to completely change everything we do as a company and change the way our dealers run their business," Chaffin said.

The company with the 'three diamonds' logo aims to present more models in order to fill several segments of its product line after complaints from dealers that continue customer wishes.

We have several holes in our model line-up. Some customers started switching to other brands because we didn't offer a bigger crossover, "said one dealer's seller, quoted by Automotive News.

In order to fulfill that, the company will need more time to decide what models to launch in the future. Beyond that, Mitsubishi will also increase advertising by 15 percent with the aim of increasing the sales figure in Uncle Sam's country by 5 percent.

"We made this investment to encourage sales opportunities to dealers and companies to see market growth in January, especially the Outlander model," Chaffin added.

Meanwhile, Mitsubishi in its grand plan will present as many as 16 new models in the next five years, consisting of ICE, hybrid, and Battery Electric Vehicle (BEV). Unfortunately, any models for the US market have not been announced further.