Cerita Artist Bella Sophie Tentang Bisnis Skincare Lokal Dabe Beaute, Makin Merok Berkat Dukungan TikTok

Photo: Special

Dabe Beaute, a local Indonesian skincare brand, proves that seriousness and the right platform can bring success to its business. Founded by artist Bella Shofie and her husband Daniel Rigan, Dabe Beaute aims to make everyone have healthy and well-maintained skin at affordable prices. The meaning of "DABE" itself is "THE Amazing Beauty Excellent Service," which demonstrates their commitment to customer quality and satisfaction with the beauty products they use.

However, the story of Dabe Beaute is not just a product success. TikTok has become the main key to its skyrocketing business. Bella Shofie wisely uses this platform to interact with audiences, especially millennials and Gen Z, through product review content, beauty tips, and daily vlogs. Their hard work bore fruit.

"I am very grateful to TikTok for helping Dabebeaute as a local MSME and being able to help many people get to know this local skincare business," said Bella Shofie, full of gratitude, quoted Wednesday, December 20.

Furthermore, the impact of TikTok has not only stopped in helping Dabe Beaute's business visibility, but also helping to increase sales. Bella Shofie proudly added, with TikTok's strategic partnership and the Local Buying campaign greatly helped her business.

We are very happy because on December 12 yesterday, our products have sold out a lot. Then, even though we only broadcast live for three hours, the number of orders that come in is extraordinary! Alhamdulillah. Everyone from the factory, related logistics partners, and our internal staff is very happy because finally we have a lot more orders," Bella explained. On the other hand, Bella Shofie is not only thinking about profit, but also noble missions. She wants to open up jobs for people in need.

"Currently we are recruiting new people and even renting new stores, so now we have four stores. We have to do it because the orders we received really exceeded our expectations so that our three-story store wasn't enough," Bella said.

The commitment of local brands to community empowerment is reflected in Bella Shofie's mission to open job vacancies, providing income sources for individuals in need. For example, other positive effects produced also involve courier service personnel, such as J&T, who not only do jobs but also actively contribute to developing businesses.

Dabe Beaute is very supportive of other local MSMEs to be able to compete in local markets and not even rule out the possibility of entering the international arena by utilizing the right platform and being accompanied by noble intentions. TikTok is one of the supporters for their success, but it is concern for others that makes Dabe Beaute shine brighter.