The Celebration Of The Korean-style Spicy Festival Colors Jakarta Weekend

The excitement of the spicy festival in Jakarta. (doc. Nongshim Indonesia)

JAKARTA - Ramyun is now one of the dishes that is popular with the people of Indonesia, especially in the midst of the rise of popular South Korean culture. The presence of various variants of instant ramyun to authentic ramyun restaurants makes these culinary delights more closely related to urban lifestyles.

This trend is also inseparable from the influence of the Korean Wave, which expands the interest of the Indonesian people in everything that smells Korean, including culinary. This dish is no longer only considered a practical food, but also part of the cultural experience that many people want to enjoy.

Seeing this enthusiasm, Nongshim Indonesia again held an annual festival titled 'SHINnational Day 2025', a celebration that combines Korean culinary, music and culture.

The event, which carries the theme 'Pedasnya SHINsational!' was held in the Gelora Bung Karno area Gate 6, Jakarta, on Sunday 9 November and at the same time commemorating the long journey that had been present since 1986.

Different from previous years, this celebration not only features the spicy sensation that is the hallmark of Shin Ramyun, but also raises the meaning of pedas as a symbol of courage and a positive spirit in living everyday life.

This phenomenon is in line with the results of a survey showing K-Food is now one of the most preferred elements of Korean culture, occupying second place after K-Pop and K-Drama. This confirms that Korean cultural waves have developed into a real part of the lifestyle of Indonesian people.

This festival is enlivened by various interactive activities that depict Korean-style urban life. Visitors try to experience self-chaotic ramyun, participate in a lively parade with Shin Ramyun's mascot, to challenge themselves through the SHINsational Slrp Challenge competition which seeks the most exciting expression when enjoying the noodles from Korea.

In addition, this event was also enlivened by Random Play Dance, K-Pop Cardio, and Noraebang Party, which became a joint Korean singing event at the end of the festival.

One of the special moments at this festival is the launch of the three latest variants of Shin Ramyun, which was developed taking into account the tastes of the Indonesian people. These three flavors still maintain a distinctive spicy character such as spicy chicken, ramyun tomba and Stir fry cheese.

"It's hard for us not just to taste, but a symbol of the energy of life that is brave, positive, and colorful. Through this festival and the launch of three new variants, we want to prove that Shin Ramyun is not only for fun, but also celebrated," said Phillip Chen, President Director of PT. Sukanda Djaya in her statement to VOI.

This festival is one example of how culinary can become a cultural bridge between Korea and Indonesia. Through an event that unites elements of food, music, and the community, it is not only instant food, but also a symbol of passion, togetherness, and courage to experiment with taste.