4 Claims Of Parents' Letter Member Of NewJeans: Ignored By Bang Si Hyuk To Compared To ILLIT

NewJeans (ADOR)

JAKARTA - The conflict between HYBE and ADOR as a NewJeans agency is heating up. Recently, a letter that was revealed as an official statement from NewJeans members' parents is now being shared publicly.

Launching Ilgan Sports, Min Hee Jin re-shared the letter she received from her NewJeans members' parents on March 31 when she first talked about ILLIT, the new BELIFT LAB group and Bang Si Hyuk's unfair treatment of NewJeans.

"As parents and legal representatives of Kim Minji, Hanni Pham, Kang Haerin, Marsh Danielle, and Lee Hyein (in the name of NewJeans), we sent an official statement to ADOR CEO Min Hee Jin on March 31, 2024," the letter read.

We expressed concern over the controversy over the similarities of concepts (photos, music videos, others), styles of dress, choreography and so on between NewJeans and groups that debuted under the HYBE label (called 000). This similarity is the result of the imitation of HYBE/BELIFT LAB," they said.

Parents believe the concept and everything NewJeans own is done by staff who work for the first time with NewJeans exclusively. They regretted the label of the same company planning a team with a debut very similar to NewJeans just one year and eight months after NewJeans debuted.

We question the rationality behind the planning within the company although it makes sense for teams with different characters to target different markets, especially when their debut is not far away. We understand ADOR is not involved in this process. We ask HYBE/BELIFT LAB to clarify their intentions," he continued.

Moreover, new team marketing makes comparisons even bigger problems. Does ADOR give permission to use choreography with identical changes? If this situation continues, it will damage the value and reputation of NewJeans," they said.

Parents feel uncomfortable every time the ILLIT group is mentioned in an article about NewJeans and they can't do anything to stop this. They claimed to know the various comments in the ILLIT video which were dominated by the caption, 'I'm left in NewJeans.'

"We are angry and disappointed that NewJeans is being used as an unnecessary comparative analysis and it hurts," they said.

"Does BELIFT LAB/HYBE have an intention to maintain NewJeans and each member's value? This reason is not taken care of because strange situations continue to emerge. We think why Bang Si Hyuk as director of HYBE happened to be NewJeans and didn't greet them when they met at the office," the agency continued.

Parents got the story from their children who said it might be that Bang Si Hyuk didn't see them. However, it happens continuously outside the office so that members feel confused whether Bang Si Hyuk doesn't know they are members of NewJeans.

Even if they don't know they're members of NewJeans, replying to greetings is basic. "Is it hard to say hello? After hearing this story, we realized Bang Si Hyuk pretended not to see them and they were avoided. We were shocked to know this situation as a parent and we were disappointed that we didn't have anything to say. Members are only middle school children," he said.

The old people also found out that NewJeans were originally referred to as the trainee SOURCE MUSIC and became the first girl group. However, suddenly their debut was postponed until they found out 000 and 000 (Kim Chae Won and Sakura) was contracted as trainee SOURCE MUSIC and debuted as LE SSERAFIM.

The fake promise made when members of NewJeans become trainer SOURCE MUSIC is an unforgettable nightmare. Because of this process, there are even members who have thought about giving up their debut," he said.

The issue of plagiarism on social media is the result of HYBE's unfair treatment and lack of transparency, we believe this is the beginning. We reject NewJeans as a strategy to attract attention when needed by HYBE," he said again.

Parents asked Min Hee Jin to ensure NewJeans' activities and keep them from HYBE/BELIFT LAB. They also read the article when ILLIT debuted, calling Bang Si Hyuk consistently monitoring exercises and giving advice.

This means that Bang Si Hyuk is involved in production. If the director produces it himself, it would be more appropriate if a different strategy was made. As the leader of the K-pop industry, HYBE must provide a safe and healthy environment for their artists, concluded NewJeans member representatives.

On the same day, HYBE released a statement that they confirmed ILLIT was not imitating NewJeans. They called their claim about not greeting one-sided arguments and not true.

We regret that Min Hee Jin used an ancient way to bring their artists and parents for her own needs. We have evidence that the email attacking HYBE is part of taking the right, Min Hee Jin uses her parents to raise the issue because it would damage the statement if she did it herself, the email sent on behalf of her parents was actually written by Min Hee Jin and the representative of ADOR. We will submit this evidence legally," HYBE said.

Not responding to the writing, HYBE asked Min Hee Jin to stop using their artists and parents to get public sympathy.