Live Shopping Strategy For Beginners: Here's The Retail

Live Shopping Strategy - Shane

YOGYAKARTA - To expand the MSME business during the pandemic, Kemenkop UMKM/UKM recently collaborated with an e-commerce marketplace to launch a live shopping scheme. Therefore, during this pandemic, live shopping has actually become one of the new methods for MSMEs to promote products and sell more goods.

The initiatives tried by the Ministry of Cooperatives for MSMEs/SMEs are not only a forum or a place to promote SME products, but also an event to bring residents to move forward during a pandemic, make it easier for consumers to find various necessities, and share market access for MSME materials in the zone.

So, what is real live shopping? Come on, follow in the following description!

Live shopping is a buying and selling system that is tried directly through online platforms. As a person who sells or offers objects, you can talk directly to consumers. You can share more about the advantages of the products you offer, where and how to buy them, let alone hold a price offer.

Not only from the seller's side, consumers can also provide feedback by submitting various problems about products in the opinion column provided.

Generally, this kind of live shopping on average does not last long, and sellers provide certain time limits. Therefore, the buying and selling process takes place in a short and short time. At this time, live shopping has been able to take over the bargaining process which is generally established offline between sellers and buyers.

Everyone who conducts shopping broadcasts certainly has a certain goal, one of which is to get more benefits. So that the promotion of your products is successful, so that you can practice some of the following strategies:

Determine Clear Goals

When before broadcasting live shopping, you must have a clear purpose. The goal is to attract the desire and attention of many people. Determination of the goal can be based on the subject you want to offer to the audience.

As an example, you have a thrift shop that sells clothes products from the rest of well-known brands. The purpose of your store is to sell the remaining clothes that have good quality. So, live streaming aims to influence consumers to buy quality clothes, but at affordable prices.

Find A Comfortable Place

Also make sure you sort a safe place to hold live shopping. Thus, broadcasts can run easily without any less secure position errors. You can find a position with good lighting, so viewers can see clearly.

Because internet connection is the main key, so you should select a place with a strong and normal signal. So, the broadcast video does not require very long loading.

Create Content Content Content Plan

Making content planning is the main key to attracting audience attention when conducting shopping broadcasts. Therefore, you should ensure what kind of content will be discussed in live streaming.

When the shopping broadcast takes place, you can write down data about the products that are sold, broadcast times, and some things that are adrift of the product. By using this guide, perhaps the audience watching your broadcast is a potential consumer.

When before starting shopping broadcasts, you should try to practice first. This aims to minimize feelings of nervousness, especially for those of you who are just the beginning of live streaming.

So that the practice is optimal, you can practice dialogue and acting to offer products using mirrors. So that broadcasts don't look rigid, you can make any rundowns and displays that are interesting to display.

Right Time Selection

Ensuring the right time to be able to give viewers a suitable number to reach. The best time to hold a live shopping is the time when the majority of people are relaxing. As an example, such as lunch hours and more than 6 pm.

Not only that, you can also broadcast on holidays. Kind of weekend, be it in the morning and afternoon. That way, you will get a lot of viewers.

So that live time is more organized, you must prepare an agenda first. After that, don't forget to give the agenda to the followers of the account. So they know when you will live stream.

Use The Right Platform

If you want to reach a lot of audiences, then use a platform with a large engagement. For example, it's a kind of live streaming feature on Instagram and Tiktok.

Convince you to sort out a platform that has a big engagement, so you can attract the attention of many people. Not only that, the platform that fits can also increase sales figures.

Are You Ready To Carry Out Live Shopping?

By continuing to develop the world of e-commerce and the changing needs of consumers, live shopping has become the latest trend that cannot be ignored in product promotions.

This concept of direct shopping shares an interactive and direct experience between customers and brands, resulting in deeper engagement and increasing sales probability.

Through live broadcasts, businesses can show the uniqueness and privilege of their products, and respond directly to customers' problems and doubts. By using features such as exclusive discounts, awards, and interesting content, live shopping brings sensations and excitement in the online shopping process.

So after knowing the live shopping strategy, see other interesting news on VOI, it's time to revolutionize news!