Encouraging MSME Digital Talents in Labuan Bajo, Indosat Presents the 2023 SheHacks Program

Head of Corporate Communications Indosat Ooredoo Hutchison, Steve Saerang (photo: dock. Indosat)

JAKARTA - Indosat Ooredoo Hutchison (Indosat) is presenting a women's entrepreneurship workshop in the field of technology as a series of SheHacks 2023 for the first time in Labuan Bajo, East Nusa Tenggara.

Through this activity, Indosat supports the Ministry of Tourism and Creative Economy (Kemenparekraf), in the utilization of Technology, Information and Communication (ICT) to maximize the empowerment of human resources in tourism and the creative economy in Indonesia, including in Labuan Bajo.

"The opportunity for Indonesian MSMEs to go digital will grow with a projection of around 64% until 2027. Women, the majority of whom are MSME managers, need to be equipped with the skills to use digital technology to encourage Indonesia's creative economic growth," said Indosat's SVP-Head of Corporate Communications Ooredoo Hutchison, Steve Saerang in the official broadcast.

For this reason, Indosat will facilitate them with assistance and training, especially in Labuan Bajo to develop innovative solutions to the challenges they face in the tourism industry.

SheHacks Innovate in Labuan Bajo was attended by more than 75 local businesses to join and share experiences according to their respective businesses. Later, the agenda in the form of a 2-day offline workshop will be divided into 3 stages, namely Formation Team, Building Solution, and Showcase.

Apart from SheHacks Innovate, Indosat also presents two other programs namely SheHacks Impacts, a six-month program for startups that have launched their products and are in the MVP stage.

Then the SheHacks Improve program which consists of learning videos for startups in learning more about building a business, so that they get the opportunity to be selected as the best idea.

SheHacks 2023 is supported by the Indosat Digital Ecosystem (IDE), a trusted platform from Indosat Business that will help entrepreneurs and business people.