Dredging The Pundi-Pundi Money Through The Affiliate Program Don't Think It's Easy

Illustration of the affiliate program. (Freepic)

JAKARTA - In today's era of technology, we have many options to stay income without having to leave the house. Mainly since the COVID-19 pandemic hit 2020, where all activities were carried out from home, including working known as work from home.

The pandemic brings new advances and habits where people are required to be closer to technology in order to stay connected and carry out activities virtually.

However, even though the pandemic has passed, the phenomenon of making money without leaving the house remains an option. One of the options that is done a lot is to undergo an affiliate company-commerce program.

For the product to check in the following link, yes. We are increasingly seeing these sentences when we see Instagram Stories or TikTok shows. When someone writes the sentence, it means that the owner of a social media account is promoting a product that can be purchased online at the counter or better known as e-commerce. Those who actively promote products on social media accounts are referred to as affiliates.

This affiliate program is indeed widely loved, especially the millennial generation, in the past few years. Previously, more affiliate programs were carried out by celebrities or influencers to dredge the coffers of money. Content creatorTasya Farasya admitted that she had earned Rp600 million through theShopee Affiliate program, even though she had just joined October 2022.

"Even though I have not joined for a year, the commission I received is more than Rp600 million," said Tasya at the Media Gathering: Kulik Cerita Seru Behind the Shopee Affiliate Program at the Shopee Indonesia Office last May.

In this case, Tasya Farasya is an affiliate, which according to the Big Indonesian Dictionary (KBBI) is an affiliated person or person in charge of promoting digital business on the internet using certain social media and links.

Meanwhile, according to research with the title 'Influential Marketing Shopee Affiliate', Product Quality and Price Towards Interest in Buying Shopee Indonesia Consumers, affiliate marketing is defined as a collaboration involving organizations, companies or sites to gain profit for both parties in an agreement through advertising products or services.

Affiliater yang mampu mempengaruhi minat beli konsumen secara luas sehingga mampu menandatangkan trafficewebsite sampai terjadi transaksi akan mendapatkan komisi.

This affiliate program is increasingly in demand by many people, not only for content creators or influencers. The reason is, because being an affiliate is considered an easy step to earn income through social media.

Head of Marketing Growth Shopee Indonesia Monica Vionna said the Shopee Affiliate program had been introduced since late 2019. Monica said this program could be followed by anyone.

"It can be followed by anyone, be it users, sellers or our brand partners at Shopee," he said.

People who join as affiliate partners are tasked with promoting products to their followers through social media until a purchase transaction occurs. Later, the affiliated partners will receive a number of commissions.

In the case of Tasya Farasya, who is known as a content creator for review of beauty products, she became an Affiliate Shopee by embedding a product link or link that was promoted. That way, his followers can immediately click on the product link.

Then, is it an affiliate that automatically produces money? The answer is not necessarily. Because there are several aspects that can encourage consumers to buy the products offered.

One of the social media used to carry out affiliate marketing is TikTok. This short video sharing platform is often used to attract consumer buying and selling through content, skips, and other forms of offering. Social media has a crucial influence in facilitating affiliate marketing.

As we all know, all types of social media must use algorithms, but the Artificial Intelligence (AI) technology that controls the operations of the TikTok platform has a more democratic algorithm that allows the content created to go viral.

Products that are being viral or widely discussed and have good reviews have the potential to be looked at by consumers. In addition to products that are viral, other aspects considered by consumers before deciding interest in a good or service are product quality and price.