JAKARTA - People around the world continue to use Twitter as a place to voice their opinions and popular topics that often occur around the world including Asia.

On August 23, 2007, it was celebrated as the 14th #TagarDay. A little flashback, the first hashtag used on Twitter that day came from @chrismessina by Tweeting #barcamp.

Since then, hashtags have evolved into a global way of communicating to group Tweets, making it easier for people to find topics and be part of the conversation. It has changed the way people communicate and has become one of the most influential symbols of the digital age.

Hashtags allow people to join in on conversations and discussions with the communities they find important on Twitter. Discussions about bitcoin investment trends to the latest entertainment topics are some of the popular hashtags that also enliven the timeline in Indonesia.

To celebrate the huge role hashtags play in shaping conversations and creating communities that unite millions of people around the world, Twitter is launching the #HashtagDay emoji which will be active on August 23. This emoji is available in various languages, including Indonesian.

Not only that, Twitter also released a report on several hashtags that dominate the conversation on the bluebird platform, which covers the Asian region in the first half of 2021, namely K-Pop and gaming.

The majority of countries in Asia Pacific have at least one K-Pop related hashtag in their list of 10 popular hashtags in their country in the first half of 2021, from #BTS in Australia and Indonesia, to #bambam in Thailand. Another popular topic is gaming with #GenshinImpact and #NintendoSwitch as popular hashtags among gamers.

The following are four hashtag topics that were popular in Indonesia in the first half of 2021 from a report released by Twitter, Tuesday, August 24.

Prayers and Hopes for Indonesia

What is happening in the world, will be widely discussed on Twitter. People come to Twitter to offer their prayers and support for victims of natural disasters and humanitarian tragedies through #PrayForIndonesia.

In the first six months of this year, Indonesia also experienced several other disasters and many people took to Twitter to share their strength, hope and updates regarding the current disaster.

Several hashtags were used on the timeline, such as #PrayForKalsel related to the flood disaster in South Kalimantan, #PrayForSriwijayaAir related to the loss of the Sriwijaya Air plane, and #PrayForKRINanggala402 related to the sinking of the KRI Nanggala 402 ship.

Entertainment is still a favorite topic for netizens in Indonesia, such as soap operas

In today's world, Indonesians come to Twitter to entertain themselves and connect with the community to talk about entertainment topics, ranging from music, movies, and gaming.

The hashtag #BTS has enlivened the Twitter timeline with the collaboration of the K-Pop group with McDonald's and the launch of new songs such as Butter and Permission to Dance. Indonesian music lovers also support their favorite singers and groups during the annual #GRAMMYs music event.

Without drama, netizens in Indonesia are looking for entertainment by watching soap operas and anime and then starting discussions on Twitter. The soap opera #IkatanCinta which contains the twists and turns of Andin and Aldebaran's life and love story seems to be a magnet for Indonesians who can't wait for a new episode to arrive.

For those who like Japanese animation, the anime #AttackOnTitan and #JujutsuKaisen are busy on Twitter while waiting for the next season to arrive. For gamers in Indonesia, their favorite role-playing game (RPG), #GenshinImpact, is also part of the exciting conversation on Twitter.

Cryptocurrency Investment Trends

The number of conversations about cryptocurrencies or cryptocurrencies on Twitter has also increased the interest of Indonesians. This can be seen from the lively conversations related to this topic with the hashtags #bitcoin, #dogecoin, #doge. Traders share tips and knowledge on Twitter about the best cryptocurrency investment strategies.

Latest News and Campaigns from Brand

Twitter is also a place where brands connect with their audiences. One of them is by launching a campaign. Through the hashtag #Collabonation, IM3 Ooredoo (@IM3Ooredoo) provides a platform for collaboration for Indonesian creators through music and films.

Meanwhile, shocking news about Gojek and Tokopedia that unite the strengths of two proud Indonesian companies had enlivened the timeline with the hashtag #Kollaborasi Anak Bangsa.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)