Toyota Indonesia Makes A New Surprise Through The Gazoo Racing (GR) Variant

Doc: Antara

JAKARTA – Not only developing accessories, but Toyota Indonesia will also optimize local designs and suppliers from within the country through the Gazoo Racing (GR) variant which is marketed in Indonesia.

Deputy President Director of PT Toyota Astra Motor (TAM) Henry Tanoto said that the GR Brand, which was just launched on Thursday, August 19, is believed to be a trendsetter, which will encourage development not only in car accessories products but also in performance.

"We hope that the chain effect will reach there," said Henry in Jakarta, Sunday, August 22.

Previously, Toyota Astra Motor on Thursday, August 19, 2021, officially introduced the GR Brand as a brand for its sporty vehicles in Indonesia. Which will be developed not only for existing vehicle models such as Rush, Fortuner, Yaris, Agya, and Veloz, but also in the future for new models that have not existed before.

"The difference with TRD is very clear. TRD (only) creates a sporty feeling, a differentiation from the existing one. But GR Brand comes from (DNA) motorsport, so the difference is that there are special cars that are different from the existing line up," said Henry.

However, he emphasized that the most important thing about GR Brand, which is Toyota's global brand for sports vehicles, is that Toyota Indonesia can learn gradually to gain skills and knowledge in developing Toyota GR Brand cars, which are unique to the needs of Indonesian consumers.

"In Indonesia, enthusiasm for sports cars is high. Some existing models with the TRD variant as a sports car have sold more than 70 percent," said Henry.

TAM Marketing Director Anton Jimmi Suwandy added, in the development of Toyota sports cars in Indonesia, his party always asks for permission from the principal (brand holder) in this case Toyota Motor Corp., and related to GR Brand to GR Company, to produce products that match the character and tastes. Indonesian consumers.

TAM, he said, has local designers under the Product Planning Division, one of which develops and makes styling and parts that will be installed in Gazoo Racing, so that in the future this sporty vehicle will be more attractive.

"Indonesia probably has the most (variants of Toyota sports cars) compared to other countries. I can say the majority are local products, local designs, for Indonesian consumers. The suppliers are also local. We will continue to develop it later," said Anton.

TAM, he continued, is currently studying the development of Gazoo Racing vehicles for Indonesia, which leads to solutions and lifestyles, so that in the future GR Brand will not only be a product but also a solution to the needs and lifestyles of Indonesian consumers.