Perplexity AI Will Launch Advertising On Its Platform In The Fourth Quarter

Perplexity will launch an ad (photo: X @perplexity_ai)

JAKARTA Perplexity AI, maker of Artificial Intelligence (AI)-based chat machines, plans to add ads on its platform. Reportedly, this ad will be shown on Perplexity in the fourth quarter of this year. Perplexity will use an ad model called cost per mill (CPM), metric calculation of each thousand shows. According to those familiar with this issue, quoted from CNBC, the price of CPM will be more than 50 US dollars (Rp779 thousand). The main ads to be displayed on Perplexity will include topics of technology, health and pharmaceutical, arts and entertainment, finance, as well as food and beverage. Advertisers can sponsor related questions at the bottom of the answer. These ad topics are set on the basis of the profession of its users. About 8 out of 10 Perplexity users have undergraduate titles, while 4 out of 10 are seniors in the company. About 65 per cent of users have high-income professions such as medicine and law. The Perplexity application has been downloaded two million times and has answered more than 230 million questions per month. In April, Perplexity received new funding of more than $1 billion (Rp15 trillion).

With the increasing popularity and number of Perplexity users, some parties are starting to highlight how the platform displays content from other sources. One of the worrying things is that this platform provides answers to Forbes plagiarism content. Wired also found that this AI tool plagiarizes their story. The IP Perplexity address was also detected visiting the website of the parent company Wired more than 800 times within three months. With these various problems, Perplexity promises a better look.