Resident Advisor And SoundCloud Partnership Expands Artist And Fan Connection Digitally

SoundCloud Partnership and Resident Advisor (photo: SoundCloud)

JAKARTA - SoundCloud, an online audio distribution platform announced its strategic partnership with Resident Advisor (RA), a leading platform for electronic music events, to expand the connections of artists and fans digitally and physically.

Through this collaboration, every year, users can expect more feature releases and integration aimed at fostering deeper relationships between artists, promoters, labels, and fans.

Some of the main aspects of this partnership are, the integration of events. Where, SoundCloud artists with Resident Advisor profiles will now automatically display the next three events, on their SoundCloud profile web page.

Furthermore, SoundCloud media player widgets that can be embedded and displayed strikingly on all Resident Advisor shows pages.

The most important thing is, this collaboration presents a shared-branded editorial feature to highlight newcomer artists in the electronic music room.

API integration of Resident Advisory events with the SoundCloud platform opens up exciting possibilities for the electronic music community, said Simon Kempner, Chief Operating Officer at Resident Advisor.

By smoothly linking the event information across the platform, Kempner added, RA empowers promoters, club owners, artists, DJs, labels, and fans through increased visibility and engagement.

Club culture is a source of electronic music life and by integrating Resident Advisor events into our platform, we are further enriching the journey of musical discovery for our audience," commented Devi Mahadevia, Senior Vice President of Strategy & Growth at SoundCloud.