JAKARTA - Since its launch in 2021, YouTube Shorts, which has a short video format of 60 seconds (or less), has gained popularity.
With the average daily broadcast on Shorts of more than 70 billion and new ways of earning income, the Shorts community is starting to develop, both with new forms of creativity and a new perspective.
Now, YouTube is commemorating one year since the introduction of profit sharing in Shorts, the latest way to earn income through the YouTube Partner Program (YPP).
"We believe in the power of partnership, and this is reflected in our ongoing commitment to the unique business model being built," said Thomas Kim, Director of Product Management, Creator Monetization, quoted Monday, April 1.
Even though it was still early, Kim admitted that he began to see the enthusiasm of the creators yielded results, where more than 25 percent of the channels on YPP are now earning income through this source of income.
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"More than 80 percent of them are now also earning income through other YPP monetization features on YouTube, both in the form of long video advertisements, fan funding, YouTube Premium, BrandConnect, Shopping, and more," Kim explained further.
Thus, Kim thinks that Shorts opens opportunities for creators to earn income in other ways on the YouTube platform, and they benefit.
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