JAKARTA - Amazon has been using AI for more than 25 years to improve customer experience. Now, Amazon is announcing the launch oftentu, a Generative AI-powered shopping assistant.
The company says itself is a generative AI-powered research assistant trained on Amazon's extensive product catalogs, customer reviews, community questions and information from all over the web to answer customer questions about products.
Not only that, butition also has the ability to provide comparisons, and make recommendations based on the context of conversations held with customers.
Rufus generates answers using relevant information from across Amazon and the web to help customers make better and more appropriate shopping decisions, Amazon wrote in its announcement.
So, overall,ition can help customers in providing product recommendations, according to what customers need and which is best for them.
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Currently, farts are just rolling out in beta and start with a small number of customers in the US and will roll out to all customers in the US in the coming weeks. Amazon also promised to roll out more broadly to customers in stages.
"We are excited about the potential for a generating AI and will continue to test new features to make it easier to find and find, research and purchase products in Amazon stores," he concluded.
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