YOGYAKARTA - The Temu application has been busy being discussed for the past few years. This e-commerce platform is predicted to replace TikTok Shop for online buying and selling. Online shop sellers and people who often shop online need to get to know the Temu application and the features offered.

In the midst of the news that the TikTok Shop platform will reopen to Indonesian users, the Temu application is present as a new e-commerce. The Minister of Cooperatives and Small and Medium Enterprises (Menkop UKM), Teten Masduki, has also highlighted the Temu application as a twin of TikTok Shop.

The Temu application appeared shortly after the Indonesian government banned TikTok Shop. The public also needs to know the Temu application that has entered a number of countries in Asia.

Temu is an application supported by PDD Holdings company from China. This tech giant also has another e-commerce application called Pinduoduo. Although from China, the head office of the Temu application is in Boston, United States (US).

The Temu application was launched one year ago, namely in September 2022. This e-commerce application is known to have dominated several countries and gained success outside China. The development of the use of this application has occurred tremendously in countries such as Italy, Australia, France, New Zealand, Germany, Britain, the Netherlands, to Spain.

The Temu application only entered Asia last July, starting from Japan and South Korea. This orange application is also available on the Play Store and App Store, and has succeeded in attracting many users in a short time. Temu managed to rank 1 on both application provider platforms.

Until this November, the Temu application was able to maintain a good ranking for 101 days on iOS and 124 days on Google Play. The achievements achieved by this application were also able to beat other e-commerce giants. Shein as an online shopping application of the same kind was recorded as only able to maintain a 1st position in the App Store and Play Store for 17 days in Japan.

Meanwhile in southern Korea, the Temu application also occupies the 1st position for 65 days on the App Store and 93 days on Google Play. This achievement led Temu to outperform other e-commerce positions, namely Alibaba Ali Express and Shein.

According to Bernstein analysts, Temu's popularity is rapidly increasing due to a number of factors, ranging from low selling prices, increasing company marketing investments, and focusing on promotions. The low selling price has attracted many users to buy products or goods from this application.

The Temu application provides a feature for online buying and selling the same as other e-commerce platforms. Metems are presented to allow users or their customers to search for and buy products. The products offered are also from various categories, ranging from electronics, clothing, household appliances, accessories, and others.

Temu acts as a market where customers can hunt for products and buy them from various provider vendors. This application provides product delivery services through global supplier and producer networks. The company also collaborates with various logistics partners.

The Temu application received a lot of good ratings because the user interface is easy to use. In addition, the products offered at Temu are also very varied at competitive prices. This application also provides a variety of payment options, including through credit cards and e-wallets.

That's a review of getting to know the Temu application as an e-commerce that is predicted to replace TikTok Shop. However, in Southeast Asia, this application has just entered Malaysia and the Philippines. Gathering is not yet available for users in Indonesia.

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