Live Streaming Of Beauty Products Becomes The Category With The Most Spectators In Lazada

Ogie Baringbing, Head of Livestreaming Lazada Indonesia (photo: Dinda Buana/VOI)

JAKARTA - As a pioneer of sharpening that combines interaction, information, and entertainment in consumer shopping experience, the existence of the LazLive channel is an important element to support MSME businesses on the Lazada platform.

Ogie Baringbing, Head of Livestreaming Lazada Indonesia said that they continue to see sales growth through Lazlive channels, even growth reaching more than 200 percent.

"We continue to see sales growth through the LazLive channel: Even in October 2023, we recorded sales growth through LazLive of more than 200 percent compared to the previous month," Ogie said at a Media Lunch event at Lazada's office on Thursday, November 9.

Thus, this data shows that the LazLive channel has a strong and effective appeal in supporting the sale of sellers on its platform.

"The prouder thing is that the highest average sales record during the month is dominated by local Indonesian brands," said Ogie.

LazLive's channel is supported by various promotional features that allow sellers to reach a wider audience. In addition, the live streamer talent community in LazTalent is also key in supporting brands and local sellers who want to optimize the use of the LazLive feature.

Then, talking about the live category that is most in demand, Ogie firmly said that beauty or beauty categories are the most watched in Indonesia.

"I can say with full confidence, the most watched is beauty. Because it seems that there are a lot of fans in beauty products in Indonesia, especially among Gen Z," he explained to the media.

In addition, Ogie added that the large number of live beauty viewers is also supported by the support of local brands, and influencers who participate in promoting these products.

"Because there are also a lot of influencers getting bigger, and these influencers are used by sellers and brands to be able to help them promote their beauty products," he said. Lazada also believes that through LazLive, they can increase customer confidence in their own products.