Tantri Survey: Four Factors Of F&B Business Actors Reluctant To Digital Transformation

The results of the survey of the Tantri cashier application developer (photo: Tantri)

JAKARTA - A survey conducted by the development of the Tantri cashier application against 500+ F&B (Food and Beverage) business actors in Bandung during the first and second quarters of 2023, revealed four factors that trigger the reluctance of F&B actors in digital transformation.

The four factors found in the report include:

The first factor is Advance fees, as many as 41 percent of business people still assess the need for a comprehensive digital system. They want integrated features to support operational effectiveness, from business management to booking management.

In addition, the decision-making process (41 percent) is also another important factor. Where some respondents considered the lack of education related to F&B technology, while others had not been able to meet with decision makers.

Then there are also mindset factors or views, which are the main factors. As many as 8 percent of F&B business players feel that the cashier application is not urgent, while others choose conventional operations.

The last factor is the consideration of direct impact on customers in the adoption of digital technology. 8 Percent of them assess their assistance or confusion, and maintain direct interaction as part of their image or business branding.

It is undeniable that the application of digital innovation is an important step towards increasing profitability and operational efficiency that can have a positive impact on the culinary business.

Nevertheless, the company emphasized how important a mature strategy and planning is to overcome these obstacles.