JAKARTA - Adobe announced a new generation of technology that can produce images by taking inspiration from uploaded images and matching their style. This is done, as his latest effort to compete with startups that challenge his core business.
Image-making technology from companies such as Midjourney and Stable Diffusion has threatened Adobe's customer base consisting of creative professionals who use tools such as Photoshop.
The San Jose, California-based company, has responded by developing its own version of technology and integrating it into its software programs.
we’ve launched a brand new AI-powered feature today called Generative Match, which helps creators leverage their own styles in prompts. here are some details as well as an overview of some guardrails we’ve put in place for this capability. 🪄 https://t.co/40vbhjxFMx
— scott belsky (@scottbelsky) October 10, 2023
we’ve launched a brand new AI-powered feature today called Generative Match, which helps creators leverage their own styles in prompts. here are some details as well as an overview of some guardrails we’ve put in place for this capability. 🪄 https://t.co/40vbhjxFMx
Adobe, which has promised customers that the resulting images will be safe from lawsuits, said their customers had used these tools to produce three billion images, one billion of which were in just the past month.
The new generation of tools announced on Tuesday 10 October will include a feature called "Generative Match". Like previous Adobe tools, this will allow users to generate images from multiple textwords. But this will also allow users to upload at least 10 to 20 images to be used as the basis for the resulting images.
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Ely Greenfield, Adobe's head of technology for digital media, said the company aims to allow big brands to upload multiple product or character photos and then use generative technology to automatically create hundreds or thousands of images for various needs such as websites, social media campaigns, and print ads.
"Until a few months ago, it was still a very long manual process to get all those photos - not just taking those photos, but then processing them," Greenfield said.
Adobe also launches a tool that produces vector graphs, which can be easily resized and generally used for logos and product labels, as well as tools that produce templates for brochures and other items.
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