Gmail Gets A Lot Of Updates To Fight Spam Emails

Google's new move to combat spam in Gmail (photo: Google)

JAKARTA - AI-backed Gmail's defenses have managed to halt more than 99.9% of spam, phishing, and malware before reaching the inbox, and blocked nearly 15 billion unwanted emails daily.

But now, the threats faced are now more complex and urgent than ever. For that, Google introduced new requirements for people who sent mass emails.

Starting February 2024, anyone who wants to send more than 5,000 messages to Gmail's address in one day will have to do a few additional things, namely:

An email authentication: Google requires those who send large amounts of emails to authenticate their emails, to close loopholes normally exploited by attackers who want to threaten email users.

Enable subscription stops easily: Google requires large senders to provide Gmail receivers with the ability to stop subscribing to commercial email in one click, and they process subscription stop requests in two days.

Make sure they send the desired email: To add more protection, Google will apply a clear spam level threshold that senders must adhere to to to to ensure Gmail receivers are not bombarded with unwanted messages.

"No matter who their email provider is, all users have the right to have the safest and most secure experience," Marcel Becker, Sr. Dir. Product on Yahoo in his latest Google blog.