Netflix Goals Stop Password Sharing Practices From 2023, Hoping To Attract New Subscribers!

Netlfix's password-sharing practice is coming to an end. (photo: dock.netflix)

JAKARTA - The practice of sharing Netlfix passwords is coming to an end soon, the streaming platform plans to stop it from 2023, hoping that many new users will come.

The Washington Journal, which first reported on Netflix's move, said Netflix had long considered ending the practice of sharing passwords, but was delayed by the pandemic, which has also brought in many new subscribers.

However, after the pandemic is over and the company has reportedly decided to continue with its plan of ending password sharing to increase new subscribers.

Netflix has considered that ending password sharing may not go well for customers, in order to deal with the backlash, the streaming giant will proceed gradually, so it doesn't come suddenly.

In fact, Netlfix is ​​considering adding pay-per-view titles, similar to its competitor, Amazon's Prime Video, so that users will refrain from sharing passwords with others, as it could increase their bills.

Citing the Times of India, Monday, December 26, there are 100 million users who do not pay for their accounts and borrow passwords from their family members or friends.

This year, Netflix updated its terms of service, stating the account can only be shared between people who live together, and the person paying must be in control and not share it with anyone else.

However, starting next year, the platform may start forcing this on everyone. Still, Netflix has to figure out how to differentiate between family, who live together, and friends, who don't.

Netflix's move is in line with the UK's Intellectual Property Office (IPO) which recently warned that the practice of sharing passwords is against the law.

This was conveyed by the IPO, by making it clear the practice violated copyright law. In the UK, it's fairly common to share passwords when people don't live together.