Coca-Cola Partners with Crypto.com to Launch Qatar 2022 World Cup Themed NFT

Coca-cola launched an NFT with the theme of the 2022 world cup. (Photo; Doc. Block Tempo)

JAKARTA – The leading US carbonated beverage brand, Coca-Cola, is reportedly preparing to launch a collection of NFTs after establishing a partnership with the leading crypto exchange Crypto.com. The 2022 Qatar World Cup inspired the NFT collection.

Meanwhile, the NFT collection will be created by leading digital artist GMUNK. The digital art will visually follow the movement of a heat map or "heat map" to represent the movement of players in a soccer game. GMUNK has created 10,000 NFTs based on this heatmap, which will be available to fans on the Crypto.com NFT platform from May 1 to July 31, 2022.

To access this collection of NFTs, fans must create an account on the Crypto.com NFT platform and visit the Coca-Cola fan zone page to score tokens. The Coca-Cola fan zone is the digital hub for the FIFA World Cup Qatar 2022 offering fans the opportunity to experience the thrill, excitement, games, and moments to remember during the tournament.

In addition to the NFT collection, the fan zone includes leaderboards and predictions that allow fans to compete against each other and interact with the tournament in real time. Even so, this offer, although offered to fans from various countries, is only available to fans who are domiciled in certain countries, including Qatar, the United Arab Emirates, and Saudi Arabia.

GMUNK said in its official press release that the Coca-Cola 'piece magic' collection uses football data as a brush, defining the density, behavior, and application of color, demonstrating passion and determination for World Cup players as they battle on the pitch, which inspired the artist to develop his unique digital artwork.

The FIFA World Cup general manager, Nazli Berberoglu, expressed his admiration for the collaboration with GMUNK and praised its artistic ability and the beauty of the collection as a whole.

"Extraordinary talent that consistently pushes the boundaries of the newest and most exciting art field, GMUNK's 'heat map' inspired NFT will capture the passion and determination shown by players during the World Cup - as they battle on the pitch, their athleticism and performance will inspire incredible digital artworks,” said Berberoglu.

Meanwhile, Steven Kolifowitz, Chief Marketing Officer of Crypto.com, is more focused on the potential of this collaboration for brand growth and future adoption of decentralized technology.

"This year's FIFA World Cup will be the first to take advantage of Web3 technologies", said Steven Kalifowitz, Chief Marketing Officer at Crypto.com. "It is an honor to partner with Coca-Cola and GMUNK to immortalize this historic match that will forever be captured on the blockchain. Together we are creating a whole new form of memorabilia", he added, as summarized by CryptoPotato.