JAKARTA – The biggest football event in the world, the 2022 World Cup, will be held in Qatar. Visa as a leading global payment company announced the launch of a digital art NFT (non-Fungible Token) themed “Visa Masters of Movement”. This NFT is designed to bring Qatar 2022 world cup football fans closer to the players and clubs it supports.
Visa has been the official payments partner of the International Federation of Football Associations (FIFA) since 2007. The payments giant describes its new product as a "first of its kind" hybrid experience featuring pre-event NFT auctions and immersive activations for football lovers at the FIFA World Cup. which is scheduled to start later this month.
“Ahead of the 2022 FIFA World Cup™, we wanted to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – passionate fans, legendary athletes and, for a few short weeks, the ability to bring the world together. in a uniquely connected way,” Visa senior vice president, Andrea Fairchild, told CryptoPotato.
Visa's NFT Collection
Visa Masters of Movement features unique digital artwork, avatars and other collectibles curated from the FIFA World Cup and FIFA Women's World Cup competitions.
NFT was inspired by the iconic goals scored by five popular soccer stars - Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez - which became NFT for fans around the world.
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The digital artwork is available on Visa's crypto exchange partner platform, Crypto.Com. Interested fans who wish to participate in the auction can start bidding today until November 8. The collection will officially debut later this month at the upcoming FIFA Fan Festival in Doha, Qatar from November 19 to December 18.
Can Make Your Own NFT
Visa Masters of Movement will allow fans to create their own custom NFTs inspired by their favorite football moments. The digital assets will be minted by Crypto.com, which also serves as the official sponsor of the FIFA World Cup crypto trading platform.
Eligible makers will also have the opportunity to choose their favorite color scheme based on the national color of their choice. Digital artwork will also serve as gifts and souvenirs. Winners may choose to print the collection designed as a one-of-a-kind NFT.
“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are excited to provide new ways for fans to engage in this epic event. We are excited to partner with Visa in bringing the Visa Masters of Movement to life and offering fans the opportunity to create and collect the most unique collections at the FIFA World Cup Qatar 2022™ that will live forever on the blockchain,” said Crypto.com Chief Marketing Officer Steven Kalifowitz. .
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