Best Time to Post on Instagram: It's The Celebrity Secret!

Best Time Post on Instagram (photo: doc. Unsplash)

YOGYAKARTA - When is the best time to post on Instagram to ensure posts are visible?

And what about the best day of the week to get the most likes? Most comments?

We crunched the numbers to figure out the universal best time to post on Instagram. Of course, all businesses and audiences are different, so we'll also help you calculate your brand's unique best time to post.

Best Time to Post on Instagram

Every brand has a slightly different sweet spot to post on Instagram. That's because every brand on social media serves a unique audience with unique behavior patterns.

But don't despair! There are certain best practices that social media marketers can follow to produce great results overall.

Instagram's algorithm prioritizes freshness, so posting when your followers are online is key. This means that, if all else equal, newer posts will appear higher in the newsfeed than older ones.

Recency is honestly one of the quickest and easiest wins when it comes to optimizing posts for success. (Though we have more tips for getting free Instagram likes if you're interested).

But beyond that, it's also important to clarify your goals for your Instagram marketing strategy. Do you have specific goals around building awareness, higher engagement, or driving traffic? What do you think success looks like, and when have your posts achieved that success in the past? Your past wins are the main guideline for when you should post in its entirety.

We found that Instagram users were the most likely to engage with content during midday and midweek business hours. And it makes sense — it's a great time to take a break from work or school and do some scrolling. (And liked. And commented.)

Weekends are usually the worst days to post and tend not to have much interaction. We suspect it's because people are out and about in the real world instead of scrolling through Instagram.

Planning to post more than once a week? Here's a breakdown of the best times to post on Instagram for each day of the week.

If you're just starting out on Instagram and don't have a lot of past data or audience insights to work with, try posting around this peak time.

As your account grows, we recommend adjusting your posting schedule to fit your specific audience's activity patterns.

The best time to post on Instagram is Monday

The best time to post on Instagram on Monday is 12:00 p.m. It seems that most Instagrammers probably want to start their week strong at work. At lunch, they search their Instagram feed for a break.

The best time to post on Instagram is Tuesday

The best time to post on Instagram on Tuesday is 9:00 a.m. Engagement is also strong in the morning, between 8-10 a.m., but peaks around 9 a.m.

The best time to post on Instagram is Wednesday

The best time to post on Instagram on Wednesday is 11:00 a.m. Wednesday is also the day that accounts seem to get the highest engagement overall.

The best time to post on Instagram is Thursday

The best time to post on Instagram on Thursday is 12:00 p.m. noon. In general, the 11 a.m. to 2 p.m. stretch is great for high-interaction on any weekday.

The best time to post on Instagram is on Friday

2 p.m. is the best time to post on Instagram on Fridays. Friday engagements were consistent throughout the morning and lunch hours, from 7 a.m. to 2 p.m.

The best time to post on Instagram is on Saturday

9:00 a.m. is the best time to post on Instagram on Saturdays. Grab those eyeballs before people get into their offline weekend plans!

The best time to post on Instagram is on Sunday

The best time to post on Instagram on Sunday is 19:00 p.m. The engagement on Sundays was fairly consistent throughout the afternoon and evening. It remains stable from 12:00 p.m. to 20:00 p.m.

Best time to post Reel on Instagram

If you want to grow your Instagram following and engagement, posting Rolls any time of the day is easy. Our data shows that Reel can get up to 300% more engagement than regular Instagram videos.

Based on research from Instagram accounts with 170k followers over two years. During that time, the account has learned that the best times to post Reel are 9 a.m. and 12 p.m., Monday through Thursday.

After understanding the best times to post on Instagram, check out other interesting news on VOI, it's time to revolutionize news!