Spotify Wrapped 2021 Arrives, Invite Nostalgic Users At The End Of The Year!

Spotify Wrapped 2021 takes advantage of users' personal data. (photo: Spotify)

JAKARTA - Spotify Wrapped 2021, which utilizes users' personal data to summarize music tastes for this year, has launched on its mobile application worldwide.

As is tradition, Spotify Wrapped is here to recap users' favorite songs, musicians, and podcasts over the past year. Not to mention, the music streaming application also brings new, personalized features to its Wrapped 2021.

This new feature allows users to view their Audio Aura. This feature focuses on the mood of the music that the user is listening to, with the help of Spotify's aura experts it will map the high-level moods of the people listening into color.

Others cite Spotify's official website, Thursday, December 2, Spotify Wrapped 2021 also capitalizes on the main character trend with the "2021: The Movie" story feature that pairs users' top songs with typical scenes from a film, such as opening credits, training montages, and the climactic dance. That way, users can feel like the real main character.

As usual, the Wrapped 2021 experience also summarizes the user's own top artists, genres, songs, and podcasts, plus the total minutes listened to on Spotify. Users can also share their Wrapped recaps on TikTok this year. They can also share it on Snapchat, Twitter, Instagram, and Facebook.

Spotify Wrapped is one of the most popular personalization features, as well as a hook for one of the company's biggest marketing campaigns this year. Spotify itself is the world's largest streaming music service by a number of users, providing the pulse of the world's listening habits with an annual recap of the year.

Personal Wrapped experiences this year include:

1. 2021: The Movie: This feature pairs your top hits with classic scenes from a movie that's all about you.
2. Your Audio Aura: Spotify works with aura experts to visualize your audio aura based on your top two musical moods.
3. Playing Cards: These are interactive, data-driven games that you play and then share with your friends. Spotify will show you some statements about the music you listened to this year and you have to guess which one is correct.
4. 2021 Wrapped Blend: Taking advantage of the new Blend feature rolling out this year, Spotify fans can see how their 2021 music tastes match up with friends, stream their mix playlists, and share their results on social media.

In Spotify Wrapped 2021, you can find:

3. Your Top Songs 2021: One of our most popular playlists takes you down memory lane and lets you rediscover the songs you listened to most this year.
4. Your Artists Revealed: Help fans deepen their relationship with content creators by providing them with personalized podcast episodes and songs featuring their top artists of the year.
5. Top Tracks & Artists of 2021: A data-driven playlist featuring music from top artists globally and in your local market.
6. Best New Podcasts of 2021: A selection of new podcasts based on data from inspiring content creators that push the boundaries.
7. Best Episodes of 2021: A selection of the top podcast episodes of the year.
8. The Best of 2021: A data-driven and editorially curated music playlist to return to the best songs of 2021 across every genre.
9. A Look Back at 2021: Music and podcasts that contextualize 2021.
10. 2021 Wrapped Blend: Compare your musical tastes in 2021 with a friend and get a playlist of mixes, and access everything you've created.

On top of that, Spotify also added videos from over 170 content creators thanking fans for including them in their Wrapped.

This video will appear if a fan has a song from one of the participating artists in the "Your Top Songs 2021" or "Your Artist Revealed" playlists. Not only that, but the company is also launching Spotify Clips for podcasts, so fans can see special thank you messages from some of their favorite podcast hosts by visiting the show's page on Spotify.