Competing In Liga 2, Yogyakarta PSIM Is Still Flooded With Sponsors

PSIM President Director Ygyakarta Liana Tasno gave a press statement regarding the club's sponsorship. (Gonang Susatyo)

JAKARTA - PSIM Yogyakarta may compete in Liga 2. However, the club based in Yogyakarta City, DIY, is always flooded with sponsors.

PSIM, a club that has a long history in national football. Even PSIM is one of PSSI's founding clubs. Even the club was established before Indonesia became independent.

However, PSIM is the only founding club that is still competing in the second caste. Compared to neighboring club, Persis Solo, which has already gone to League 1. Likewise, Persija Jakarta, PSM Makassar, which is the elite team in the highest caste.

Despite competing in Liga 2, PSIM still confirmed it as an elite club. The club also received good trust from sponsors. This makes PSIM always flooded with sponsors every season of competition.

Even when entering the 2024/2025 season competition, PSIM still received a sponsorship attack. No less than 13 sponsors who support the club nicknamed Laskar Mataram to navigate Liga 2.

"Entering this season's competition, PSIM has received no less than 13 sponsors. This is the largest number in club history. Even compared to other clubs in Liga 2, PSIM seems to have received the most sponsors. This is when we pay attention to sponsors on jerseys and a board. We are very grateful for getting the trust from sponsors again," said PSIM Yogyakarta President Director Liana Tasno when introducing sponsors to the media in Yogyakarta, Friday, August 23, 2024.

"This is indeed a club record because we get dozens of sponsors. In fact, this achievement exceeds what management is targeting," he said again.

PSIM received various sponsorships including Bukalapak's subsidiary, BMoney. In addition, there is Rexona Men who is present as the second sponsor by providing full support to PSIM. There is also Taro Net, the legendary snack brand, an Extra Joss energy drink, standardized herbal drink Tolak Angin, Russ & Co which moves in the fashion world

The next sponsor of Kopi Gadjah, the increasingly well-known local coffee brand and the NEX parabolic brand that gives fans access to enjoy every match with the best quality shows, the producer of Sunpride fruit and Crystalin mineral water.

According to Liana, the number of sponsors will still increase. Even foreign companies are ready to support PSIM in the competition.

"The plan is for a product from a South Korean company that has expressed its willingness to provide sponsorship support to PSIM. The value is also good for Liga 2 clubs," said Liana, who said it took quite a long time to build trust so that many sponsors were willing to support PSIM.

"Frankly, it took a long time to build trust. Including when the competition had to be canceled due to force majeur. We decided to return the sponsorship money that had been received," he said.

Furthermore, Liana said that the success of attracting sponsors was inseparable from the club audience, namely PSIM supporters, who were not only from Yogyakarta City but also Bantul, Kulonprogo to Gunugkidul.

"Meanwhile, for tickets, League 2 clubs, on average, kategor B, at affordable or cheaper prices. If category A is usually national team tickets. But PSIM can be between category A and B. UMR in Yogyakarta is almost 2.5 million rupiah. But not a few Yogyakarta people have income above the UMR. So, there can be more viewers and PSIM matches can be family entertainment. We really hope that PSIM can become a home for the community," said Liana again.

Successfully reaping sponsors always motivates PSIM to promote to League 1. Although it is not easy, Liana still hopes that PSIM will always aim for opportunities to increase caste.