Saucony Enters Indonesian Running World, Encourages Performance, Healthy Lifestyle, And Environmentally Friendly

The opening of Saucony's third flagship store in Indonesia (doc. Saucony Indonesia).

JAKARTA The famous running shoes of Saucony are increasingly serious about supporting the world of running Indonesia. This brand from the United States now has three official stores in the country in a span of two months.

Most recently, Saucony opened their third flagship shop at Pondok Indah 2 Mall, South Jakarta. The grand opening store will be held on Friday, January 19, 2024, at noon WIB.

"So, Saucony Indonesia has been around since last year. We opened the first shop at Tunjungan Plaza, Surabaya on December 1, 2023. Then, on December 15, 2023, we opened a second shop in Gandaria City. Today, the third shop is open," said CPO PT Surya Bumi Retailindo, Andrew Cassidy.

This clearly strengthens Saucony's commitment to tradition, performance, and innovation in the running industry, especially in Indonesia.

Moreover, Saucony came to Indonesia with three essential principles for the world of running, namely good performance, good health, and good community.

This means that Saucony not only helps improve performance in running, but also encourages people to be close to a healthy lifestyle.

This principle is then supported by cutting-edge technology in all of its products, such as running shoes, clothing, and footwear. Call it superior technology, PWRRUN PB, PWRRUN+, and Speedroll in the Road, Trail, and Originals segments.

"By using Saucony, we hope that people will be able to achieve the best performance in terms of sports. Apart from sports, it is also in terms of health. We want people not only good performance, but more broadly."

"We want to practice daily so that people have a healthy lifestyle. Then, good community. So, we don't just sell goods, but also want to listen to input from friends in the community (run) and our subscriptions," said Andrew.

Interestingly, Saucony's presence in Indonesia does not only intersect with the world of running. They actually have a concern for the environment.

Saucony is committed to introducing the CSR Trade-in Shoes movement at the opening of the first and next stores.

This movement arose because of concerns about the large amount of shoe waste in line with the development of the running industry in Indonesia, especially and the world in general.

According to data from Circular Online, about 23 billion pairs of shoes are produced annually and 22 billion of them end up in landfills and become waste.

This actually contributes to environmental pollution. Shoe waste affects the quality of air and water because it contains harmful toxic substances.

No wonder, to overcome this problem, Saucony Indonesia invited customers and potential customers to bring their used shoes to Saucony Indonesia stores and participate in the Trade-in Shoes movement.

"As an appreciation, Saucony will provide vouchers worth IDR 500 thousand for the purchase of the next Saucony product that applies in all Saucony Indonesia flagship stores," said COO of PT Surya Bumi Retailindo, Andhika Pratama.