Royal Enfield chooses to build factory in Thailand, annual capacity to reach 30,000 units

Illustration of the Royal Enfield logo. (Photo: RE Newsroom)

JAKARTA - Royal Enfield will build an assembly plant or Completely Knocked Down (CKD) in Thailand, marking an important step in the brand's expansion in the Asia Pacific region.

Quoting from the Indian AutoBlog website, Monday, December 9, the new plant is located in Samut Prakan province near Bangkok which has an annual capacity of more than 30,000 units.

It is also reported that the presence of the factory will simplify the delivery of motorbikes and improve customer experience. Initially, it will serve the Thai market, the factory will gradually serve neighboring countries.

The facility is Royal Enfield's sixth unit of CKD globally, after other factories in Argentina, Colombia, Brazil, Bangladesh and Nepal, affirming Royal Enfield's commitment to increasing demand in the region.

In addition, based on a report from Auto Hindustantimes, Chief Executive Officer (CEO) of Royal Enfield B Govindajran, said the expansion to Thailand was due to the market with the greatest growth potential.

"The Thai assembly plant certainly serves this vision," he said.

On the same occasion, the Head of the RE Asia Pacific Business, Anuj Dua, revealed the reason for choosing Thailand to be the main destination, including due to rapid growth.

"Thailand has become a very significant market for Royal Enfield and has shown stable growth trajectories. The country's diverse topography, culture, and diversity provide an ideal environment for RE motors," said Anuj.