Honda Enlivens IMX 2024, Shows Iconic Model And Modified Competition

Honda Press Conference at IMX. (Doc HPM)

JAKARTA - PT Honda Prospect Motor (HPM) has again taken part in the Indonesia Modification & Lifestyle Expo (IMX) 2024 exhibition, which was held at the ICE BSD Hall 9-10.

Taking place from October 4 to 6, Honda will feature iconic models with a touch of modification, and hold a competition specifically for the Honda community.

The presence of this Japanese brand is also part of Honda Culture Indonesia which will be present for the first time in Jakarta next month.

"For us, IMX is one of the most popular and consistent modification events in Indonesia, and this is in line with the culture of Honda car owners in Indonesia," said Public Relations & Event Dept Head of PT HPM Yessy Anastasia in her official statement, Tuesday, September 17.

The series of iconic models that will be displayed later will emphasize the existence of Honda in Indonesia which has existed for more than 50 years. In addition to showing off products, Honda will also hold a Honda Community Car Modication Contest, which is a special modification event for the Honda community to express their creativity and ideas in modifying favorite vehicles that will be judged directly by the National Modicifier & Aftermarket Association (NMAA).

This competition is also in the introduction ahead of the big Honda Culture Indonesia event, where the Honda car community will again showcase its work.

"Therefore, we are also present at IMX 2024 as the beginning of a series of Honda Culture Indonesia events, which are celebrations for Honda users and lovers in Indonesia," he added.

In addition to the iconic models to the modification contest, there will be a variety of interesting activities at the Honda booth, such as the signature (autograph sign) session and the selection of the favorite Honda car at IMX 2024 by Tatsuru Ichisima, Founder ofTEN Sports.

Honda Culture Indonesia Event

As is known, Honda Culture Indonesia has the theme Earning Throughout Time, which will be held in three cities in Indonesia, starting from Jakarta on October 19, 2024 and continued to Surabaya and Makassar.

In this event, Honda will present a variety of activities related to automotive culture, such as exhibitions of all-time iconic Honda models, modified competitions, and attractive offers for spare parts, maintenance products, and other car accessories.