GIIAS 2024: BAIC Indonesia Collaborates With Dewa United To Market Products

BAIC x Dewa United. (Photo: Afrizal / VOI)

JAKARTA - BAIC Indonesia officially opened its premiere at GIIAS 2024, marking its presence in the Indonesian automotive market. This brand from China, which is under the auspices of PT JIO Distribution Indonesia, has also implemented several strategies to expand their market share.

One of these strategies is to forge partnerships with Dewa United, a sports team from Indonesia, to market its products in the country. This collaboration includes sponsorships for three sports run by Dewa United, namely football, basketball, and Esports.

"We have discussed with BAIC Global and agreed with this decision, seeing the many achievements achieved by Dewa United," said Chief Operating Officer of PT JIO Indonesia Distribution, Dhani M Yahya, to the media some time ago.

Dhani revealed that BAIC is related to the world of sports. Previously, BAIC Global had also sponsored the basketball team. This collaboration with Dewa United will last for a year, in the hope of being extended.

"We will try so that this cooperation can last longer," he added.

The presence of BAIC in Indonesia is new. This brand immediately hit the Indonesian automotive market by launching two models at once: X 55 II at a price of Rp487 million, and BJ40 Plus for Rp783 million, both On The Road (OTR) Jakarta.

In addition, BAIC shows its seriousness by appointing PT Handal Indonesia Motor as a local partner for assembly. The assembly process is planned to begin in the first quarter of 2025.